Pharmac The death rate from CHD is more than twice as high for men than women. It's killing our men, our uncles, our fathers, our brothers, our kaumātua. Māori have the highest death rates followed by Pacific people. And we are losing them too young. Over half of the Māori men and Pacific men and one third of Māori and Pacific women, who died of CHD, were under the age of 65. The PHARMAC One Heart Many Lives programme has been developed to do something about this. It started as a national awareness raising campaign encouraging men to eat better, move more and get to their GP for a check. Since then, PHARMAC have started working with DHB and PHO organisations to bring the programme to life at a local level in regions of high risk. AKP Contacts Aukati Kai Paipa is a kanohi ki te kanohi service that is delivered locally within most communities. This programme offers Māori, and their whānau, the opportunity to address their smoking addiction through a range of services. Services include free nicotine patches or gum, motivational counselling and ongoing support. These services are delivered by Māori quit coaches over a period of up to 12-months. Stubit To stub it, just txt it. Doctors and researchers at Auckland University are recruiting volunteers for what they believes is a world first initiative to help young people quit smoking. A programme called Stubit' pairs keen quitters with their choice of a mentor or buddy', who will txt them video messages with advice and support twice a day or once a fortnight for six months. Not Our Future A HSC website that uses its social marketing campaign to address smoking. The campaign aims to promote denormalising and social disapproval messages to young people (susceptible smokers) aged 12 to 14 years, via high profile music and media personalities, with whom this target audience identify. The personalities reflect a variety of media, music genres and ethnicities, and have provided personal testimonials on smoking.